Selenium | PersonaPath

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Selenium

30 days | 1 capsule per day

Immunity

Thyroid Function

Hair & Nail

Antioxidant

ONE TIME PURCHASE 79,00 kr
Best to try it once
MEMBERSHIP SAVE 10% 79,00 kr 71,10 kr
  • Change or cancel anytime, no binding
  • We adjust your formula based on how you feel
  • 28 Biodegradable daily packs
  • Low-waste refill option
  • Personal food, lifestyle plans and more included
TransparentVolume-basedNo hidden fees
Your Personal Plan, Fairly Priced

Your Personal Plan, Fairly Priced

Transparent, volume-based pricing that rewards you for building a complete plan.

Most supplement companies charge the same per product whether you buy one or ten. We think that's unfair — packaging, shipping, and handling costs are shared across your entire order.

How it works: The more products in your personalized plan, the lower the cost of each one. Shared costs like daily pouches, your dispenser box, and shipping are split across everything in your box.

No hidden fees. No inflated single-product pricing to make bundles look like deals. Just honest math.

Example scenario

How does this look in practice?

Your plan 5 products
Vitamin D3 ~48 kr
Same product, bought alone ~80 kr
Your saving per product ~32 kr
Saving across 5 products ~160 kr / month

Packaging costs like your biodegradable pouches, dispenser box, and shipping are split across all products. Fewer products = higher cost each. More products = lower cost each. Simple.

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Choose Your Daily Quantity

We stand by our science — enjoy 90 days risk-free. Read more

Is Selenium the right supplement for you?

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Selenium

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Selenium Selenium
Nutritional Information
How to Use It
Shipping
Transparency & Sourcing

Nutritional Information

1 capsule typically provides:
Per Portion NRV*

Selenium - 200µg - 364% NRV*

* = Nutrient Reference Value

Ingredients:

 Bulking Agent: Brown Rice Flour (Soy), Capsule Shell: Hydroxypropyl Methylcellulose, Selenium Prep (Dicalcium
Phosphate, Selenomethionine).


Suitable for Vegans and Vegetarians

Allergy Advice:

Please see potential allergens in the ‘Ingredients’ list in bold.

Although rigorous precautions are taken to prevent any cross-contamination, this product is manufactured in a facility that handles allergy-based materials.

Brown Rice is grown in the same field as Soybean.


Cautions: 

Always consult your health practitioner before taking nutritional supplements, especially if you are taking medication or are under medical supervision. Not recommended for children, pregnant or
lactating women. You should not take supplements as a substitute for a varied balanced diet or healthy lifestyle. Store in a cool dry place, out of reach of children.

How to Use It

Directions:

Adults, take 1 capsule daily with food and water.

Do not exceed recommended intake.  

We recommend taking 1 capsule with food and water. Selenium absorbs well, but taking it with a meal helps support comfortable digestion and makes it easy to build into your daily routine. Morning or lunchtime tends to work best for most people.

Shipping

We ship with all major carriers, including PostNord, DAO, GLS, and Bring, offering 1–2 business day delivery.

Orders are prepared and sent out within 24–48 hours.

Cost varies between DKK 39-52.00

Free Delivery on orders above DKK 500

*The delivery days count from the moment the carrier has received our package.

We also deliver throughout Europe using trusted partners like GLS and EcoParcel.

Delivery times vary by destination, between 4-15 business days, but we always send out our packages within 48 hours of receiving your order.

Cost varies by destination between €9-25.
Free Delivery on orders above €60.

*The delivery days count from the moment the carrier has received our package.

We currently do not ship outside of the European Union, however if you would like to place a order, contact us at hello@persona-path.com and we will try to assist you.

Transparency & Sourcing

At PersonaPath, we believe in full transparency and doing things the right way—from how we formulate our supplements to how we treat the planet.

Our mission is to help people live healthier, more balanced lives, while respecting the world we all share.

Our products are manufactured in the UK, Germany, Slovenia and Latvia under strict quality standards and then packaged and prepared locally in Denmark, where we work closely with Fødevarestyrelsen (Danish Veterinary and Food Administration) to ensure everything meets national safety and labelling requirements.

We work exclusively with a BRC AA–certified manufacturer that follows Good Manufacturing Practices (GMP) and full traceability, from raw ingredients to finished product. All of our formulations are developed by a qualified nutritionist and are based strictly on EFSA-approved claims—with no inflated promises, ever.

We're also proud to take an ethical and sustainable approach. We never work with suppliers who test on animals or use harmful harvesting methods.

Sustainability is not a side project—it’s core to how we operate.

✔ All of our packaging is made from biodegradable materials, durable glass or recycled plastic

✔ We offset our shipping-related CO₂ emissions

✔ We’re partnered with Greenspark, supporting projects like:

– Reforestation

– Ocean plastic cleanup

– Carbon removal & kelp planting

– Fresh water access in vulnerable areas

– Supporting honeybee populations

We are proud to offer clean, honest supplements—made with care, backed by science, and delivered with respect for your health and the planet.

Our products are manufactured in the UK, Germany, Slovenia, and Latvia under strict quality standards, then packaged and prepared locally in Denmark.

We’ve also built a transparent ingredient section on our website, where you can explore every detail of what goes into our products — including the exact type of raw material, EFSA-approved health claims, ingredient origin, and documented benefits.

Supporting ingredients are also fully listed and explained — what they are, what they do, and why we include them. You can find this information under Ingredients → Supporting Ingredients, or directly on each product page by clicking on “Ingredients.”

Finally, our packaging materials are sourced from Germany, Poland, the UK, and Denmark, all produced to meet the highest European standards of safety and sustainability.

Giving Back Together


We’ve partnered with Greenspark to give back where it’s needed most — supporting meaningful environmental and social causes around the world. Each month, we dedicate a portion of our monthly revenue to a new project that creates real impact, from restoring forests and protecting marine ecosystems to supporting local communities.

You can always see the current month’s cause featured at the top of our website or on our social media channels. At the end of each month, we share full transparency — including donation receipts, details about the partner organization, and photos from the project locations — so you can see exactly where your support goes.

We’re proud that our community plays an active role in helping us make a difference. Every purchase contributes to something bigger — together, we’re building a healthier planet and a better future.

The Persona

Promise

Discover what makes us different and why our customers trust us.

At Persona we don't use marketing claims.

Every health benefit you see is approved by european authorities and backed by science.

It's how we build trust.

Learn more about Selenium
Benefits
EU Approved
Dose
200µg
Form
Bioavailable
Origin
UK, EU
  • Selenium contributes to the normal functioning of the immune system.*
  • Selenium is needed for the maintenance of normal thyroid function.*
  • Selenium contributes to the maintenance of normal hair and nails.*
  • Selenium helps maintain the flexibility of joints.*
  • Selenium supports the normal function of the heart and blood vessels.*
  • Selenium is necessary for normal prostate function.*
  • Selenium contributes to maintaining normal cognitive function.*
  • Selenium contributes to normal spermatogenesis (male fertility).*

Understanding Bioavailability

Why the form of a vitamin matters as much as the vitamin itself

The Restaurant Example

Imagine ordering salmon at a restaurant. The menu says "salmon", but what arrives could be perfectly grilled, raw, or still wrapped in plastic. Technically all salmon, but only one is actually nourishing.

Vitamins work the same way. A label might say "Vitamin C 1000 mg," but that vitamin could be in a form your body barely absorbs, or one it uses efficiently. The form determines whether your body can actually use what you're taking.

What Is Bioavailability?

Bioavailability is the amount of a nutrient that actually enters your bloodstream and reaches your cells.

If you take 100 mg of a vitamin but only 20 mg gets absorbed, the bioavailability is 20%. The rest passes through unused.

What affects bioavailability:

  • The chemical form of the vitamin
  • Your individual gut health and genetics
  • What you eat alongside the supplement

Common Vitamin Forms Explained

Methylated Vitamins (Active Forms)

Some people struggle to convert standard vitamins into their active, usable forms due to genetic variations. Methylated vitamins skip that step; they're already active.

Example: Methylcobalamin (B12) vs Cyanocobalamin

  • Methylcobalamin Active form, immediately usable
  • Cyanocobalamin Synthetic, requires conversion (which 40-60% of people struggle with due to MTHFR gene variants)

Common forms: Methylfolate (5-MTHF), methylcobalamin (B12), P-5-P (B6)

Natural vs Synthetic

"Natural" doesn't automatically mean better; it depends on the specific vitamin.

Example: Vitamin E

  • Natural (d-alpha-tocopherol): Derived from plants, more biologically active
  • Synthetic (dl-alpha-tocopherol): Contains 8 forms, only one your body prefers

Example: Vitamin C

  • Ascorbic acid (synthetic) is molecularly identical to natural vitamin C and equally effective
  • Liposomal vitamin C: Wrapped in fat bubbles for enhanced absorption and higher blood levels
Fat-Soluble vs Water-Soluble

Fat-soluble vitamins (A, D, E, K) need fat to be absorbed. Taking them with food containing healthy fats significantly improves uptake.

Water-soluble vitamins (B, C) dissolve in water and are absorbed more easily, but excess is excreted quickly, making sustained-release forms sometimes beneficial.

What "Bioavailable" Actually Means on a Label

When we say "bioavailable form," we mean:

  • Active forms that don't require conversion (methylated B vitamins)
  • Forms with proven absorption backed by scientific research
  • Enhanced delivery systems (like liposomal technology)

What it shouldn't mean: vague marketing language without specifics.

Red flags to watch for:

  • No specific form listed (just "Vitamin B12" without the type)
  • "Proprietary blends" that hide ingredient amounts
  • Claims without any absorption data

The Bottom Line

A cheaper supplement with poor bioavailability isn't a bargain. The best supplements aren't about taking more; they're about absorbing what you take.

What to look for:

  • Specific forms clearly listed on the label
  • Science-backed forms (methylated, chelated, liposomal)
  • Transparency about dosages and sources

At Persona, we choose forms based on scientific evidence for absorption, not what's cheapest to manufacture. Because if your body can't use it, what's the point?

References: EFSA scientific opinions on bioavailability; NIH Office of Dietary Supplements; peer-reviewed studies on vitamin absorption and forms (available upon request).

More than just Supplements

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Bioavailable Nutrients

How to Use:

  • Take 1 capsule daily with food and water.

Sustainably delivered and refilled, monthly.

Personalized Plan

After your first order, only your pouches make the journey.
  • Uploaded image
    Pouches Only
    No new tube each time
  • Fully Compostable
    Breaks down completely
  • All Paper
    Nothing to sort

Glass Bottles

The bottle was always meant to stay.
  • Refill Bags
    Fits into your day
  • Less Packaging
    Lighter every reorder
  • Glass Built to Last
    Reuse for years

Try it for 90 days completely risk-free.

We believe in our science—and in you. That’s why you have a full 90 days to try PersonaPath supplements, completely risk-free.
Formulated without gluten, dairy, corn and common allergens.

Formulated without gluten, dairy, corn and common allergens.

Manufactured to the highest standards with GMP, ISO22000, HACCP.

Manufactured to the highest standards with GMP, ISO22000, HACCP.

Continuously tested and approved by Fødevarestyrelsen.

Continuously tested and approved by Fødevarestyrelsen.

Questions?
We're here to help.

About Selenium About Membership


Selenium is an essential trace mineral that plays a supportive role in everyday health. It contributes to the normal functioning of the immune system and helps protect cells from oxidative stress. Selenium also supports normal thyroid function, maintains healthy hair and nails, and contributes to normal spermatogenesis. It works quietly in the background as part of your daily wellbeing.

If you are unsure, try our free online health assessment by clicking "Take Test Now" at the top of the page. It takes just a few minutes and gives personalised suggestions, no subscription needed.

Take it at any time of day with water, ideally with a meal for consistency.

Every 30 days we prepare a fresh delivery of your personalized supplements. Your first order arrives in a reusable dispenser box, and every refill after that comes in a biodegradable pouch that slots straight into your dispenser. There's no lock-in, so you can pause, skip, or cancel anytime from your account.

Subscribers save 16% on every delivery, applied automatically. No setup fees, no hidden charges. The discount stays the same as long as your subscription is active.

Yes. You can pause, skip, or cancel anytime from your account dashboard with no minimum commitment and no cancellation fee. If you pause or skip, your next delivery simply waits until you're ready to resume.

Have even more? - See all the answers at our Help Center.
Have even more? - See all the answers at our Help Center.

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