- Customized for You
Selenium
30 days | 1 capsule per day
Immunity
Thyroid
Hair & Nails
Antioxidant
- Change or cancel anytime, no binding
- We adjust your formula based on how you feel
- 28 Biodegradable daily packs
- Low-waste refill option
- Personal food, lifestyle plans and more included
Your Personal Plan, Fairly Priced
Transparent, volume-based pricing that rewards you for building a complete plan.
Most supplement companies charge the same per product whether you buy one or ten. We think that's unfair — packaging, shipping, and handling costs are shared across your entire order.
How it works: The more products in your personalized plan, the lower the cost of each one. Shared costs like daily pouches, your dispenser box, and shipping are split across everything in your box.
No hidden fees. No inflated single-product pricing to make bundles look like deals. Just honest math.
How does this look in practice?
Packaging costs like your biodegradable pouches, dispenser box, and shipping are split across all products. Fewer products = higher cost each. More products = lower cost each. Simple.
Free shipping on orders over 500 kr
90-day money-back guarantee
Try your supplements for 90 days. If they are not right for you, you get your money back.
How it works
- Email support@persona-path.com or write to us in the live chat within 90 days of your order.
- Send your order number and tell us what did not work for you.
- We refund the full amount to your original payment method within 5 business days of approving it. There is nothing to send back.
Good to know
The guarantee covers your first order: one product or bundle per customer. It does not apply to repeat purchases of the same product.
Separately, EU and Danish law give you a 14-day right of withdrawal. The full details are in our refund policy. Read the full refund policy
1 capsule typically provides:
Per Portion NRV*
Selenium - 200µg - 364% NRV*
* = Nutrient Reference Value
Ingredients
Ingredients:
Bulking Agent: Brown Rice Flour (Soy), Capsule Shell: Hydroxypropyl Methylcellulose, Selenium Prep (Dicalcium Phosphate, Selenomethionine).
Suitable for Vegans and Vegetarians
Allergens
Allergy Advice:
Please see potential allergens in the ‘Ingredients’ list in bold.
Although rigorous precautions are taken to prevent any cross-contamination, this product is manufactured in a facility that handles allergy-based materials.
Brown Rice is grown in the same field as Soybean.
Disclaimer
Cautions:
Always consult your health practitioner before taking nutritional supplements, especially if you are taking medication or are under medical supervision. Not recommended for children, pregnant or
lactating women. You should not take supplements as a substitute for a varied balanced diet or healthy lifestyle. Store in a cool dry place, out of reach of children.
Adults, take 1 capsule daily with food and water.
Do not exceed recommended intake.
Selenium absorbs well, but taking it with a meal supports comfortable digestion and makes it easy to build into your routine.
Morning or lunchtime tends to work best for most people.
Delivery time begins after the carrier receives your package.
The Persona
Promise
- No marketing claims.
- Benefits approved by EU authorities.
At Persona we don't use marketing claims.
Every health benefit you see is approved by european authorities and backed by science.
It's how we build trust.
Learn more about Selenium- Contributes to normal immune system function.*
- Selenium contributes to the normal functioning of the immune system.*
- Needed for normal thyroid function.*
- Selenium is needed for the maintenance of normal thyroid function.*
- Contributes to normal hair and nails.*
- Selenium contributes to the maintenance of normal hair and nails.*
- Selenium helps maintain the flexibility of joints.*
- Selenium supports the normal function of the heart and blood vessels.*
- Selenium is necessary for normal prostate function.*
- Selenium contributes to maintaining normal cognitive function.*
- Selenium contributes to normal spermatogenesis (male fertility).*
Behind the ingredients in Selenium
Studies
Behind the ingredients in Selenium
Loading the studies ...



Understanding Bioavailability
Why the form of a vitamin matters as much as the vitamin itself
The Restaurant Example
Imagine ordering salmon at a restaurant. The menu says "salmon", but what arrives could be perfectly grilled, raw, or still wrapped in plastic. Technically all salmon, but only one is actually nourishing.
Vitamins work the same way. A label might say "Vitamin C 1000 mg," but that vitamin could be in a form your body barely absorbs, or one it uses efficiently. The form determines whether your body can actually use what you're taking.
What Is Bioavailability?
Bioavailability is the amount of a nutrient that actually enters your bloodstream and reaches your cells.
If you take 100 mg of a vitamin but only 20 mg gets absorbed, the bioavailability is 20%. The rest passes through unused.
What affects bioavailability:
- The chemical form of the vitamin
- Your individual gut health and genetics
- What you eat alongside the supplement
Common Vitamin Forms Explained
Methylated Vitamins (Active Forms)
Some people struggle to convert standard vitamins into their active, usable forms due to genetic variations. Methylated vitamins skip that step; they're already active.
Example: Methylcobalamin (B12) vs Cyanocobalamin
- Methylcobalamin Active form, immediately usable
- Cyanocobalamin Synthetic, requires conversion (which 40-60% of people struggle with due to MTHFR gene variants)
Common forms: Methylfolate (5-MTHF), methylcobalamin (B12), P-5-P (B6)
Natural vs Synthetic
"Natural" doesn't automatically mean better; it depends on the specific vitamin.
Example: Vitamin E
- Natural (d-alpha-tocopherol): Derived from plants, more biologically active
- Synthetic (dl-alpha-tocopherol): Contains 8 forms, only one your body prefers
Example: Vitamin C
- Ascorbic acid (synthetic) is molecularly identical to natural vitamin C and equally effective
- Liposomal vitamin C: Wrapped in fat bubbles for enhanced absorption and higher blood levels
Fat-Soluble vs Water-Soluble
Fat-soluble vitamins (A, D, E, K) need fat to be absorbed. Taking them with food containing healthy fats significantly improves uptake.
Water-soluble vitamins (B, C) dissolve in water and are absorbed more easily, but excess is excreted quickly, making sustained-release forms sometimes beneficial.
What "Bioavailable" Actually Means on a Label
When we say "bioavailable form," we mean:
- Active forms that don't require conversion (methylated B vitamins)
- Forms with proven absorption backed by scientific research
- Enhanced delivery systems (like liposomal technology)
What it shouldn't mean: vague marketing language without specifics.
Red flags to watch for:
- No specific form listed (just "Vitamin B12" without the type)
- "Proprietary blends" that hide ingredient amounts
- Claims without any absorption data
The Bottom Line
A cheaper supplement with poor bioavailability isn't a bargain. The best supplements aren't about taking more; they're about absorbing what you take.
What to look for:
- Specific forms clearly listed on the label
- Science-backed forms (methylated, chelated, liposomal)
- Transparency about dosages and sources
At Persona, we choose forms based on scientific evidence for absorption, not what's cheapest to manufacture. Because if your body can't use it, what's the point?
References: EFSA scientific opinions on bioavailability; NIH Office of Dietary Supplements; peer-reviewed studies on vitamin absorption and forms (available upon request).
More than just Supplements
Bioavailable Nutrients
How to Use:
- Take 1 capsule daily with food and water.
The Benefits of Selenium
Natural form
Selenium is an essential trace mineral with powerful antioxidant properties. It plays a vital role in thyroid health, immune function, and protecting cells from oxidative damage. The thyroid gland contains more selenium per gram of tissue than any other organ in the body, reflecting how important this mineral is for hormonal balance.
Key Highlights
- Contributes to normal thyroid function (EFSA approved)
- Supports the protection of cells from oxidative stress (EFSA approved)
- Contributes to normal function of the immune system (EFSA approved)
- Supports maintenance of normal hair and nails (EFSA approved)
- Contributes to normal spermatogenesis (EFSA approved)
- Thyroid gland contains more selenium per gram than any other organ
Biochemistry Timeline
Selenium supplementation can begin to influence selenoprotein activity within 2 to 4 weeks. For thyroid-related benefits, research suggests consistent supplementation for at least 3 months to see meaningful changes in thyroid antibody levels.
Selenium has a relatively narrow optimal range. The EFSA upper limit is 255 µg per day, and most supplements provide 55-200 µg per day. Blood selenium levels can be measured to assess status and guide appropriate supplementation.
Hair and Nail Health
Selenium contributes to the maintenance of normal hair and nails, an EFSA-approved health claim. Hair follicles and nail beds require adequate selenium for healthy growth, and deficiency has been associated with hair thinning and brittle nails.
Because thyroid health also directly affects hair and nail quality, selenium's dual role in supporting thyroid function and providing antioxidant protection makes it particularly valuable for those experiencing hair or nail concerns, especially when thyroid function may be a contributing factor.
Reproductive Health
Selenium plays a role in reproductive health for both women and men. EFSA recognises that selenium contributes to normal spermatogenesis (sperm production). For women, selenium's role in thyroid health is particularly relevant, as thyroid function is closely linked to menstrual regularity and fertility.
Adequate selenium status supports the hormonal balance and antioxidant protection that are important throughout the reproductive years and during pregnancy. If you are planning a pregnancy, ensuring adequate selenium intake, alongside other key nutrients, is a thoughtful step in preparation.
Summary
Selenium is an essential trace mineral that supports thyroid health, immune function, antioxidant protection, and the maintenance of healthy hair and nails. The thyroid gland relies heavily on selenium for hormone conversion, making it especially relevant for the many women affected by autoimmune thyroid conditions.
Found in foods like Brazil nuts, fish, and eggs, selenium intake can vary depending on regional soil levels. Supplementation at appropriate doses (typically 55-200 µg/day) offers a reliable way to maintain adequate selenium status, with benefits for thyroid antibody levels typically seen within 3 months of consistent use.
FAQs
How much selenium do I need?
The recommended intake for adults is 55-70 µg per day. The European upper limit is 255 µg per day. Supplementation typically provides 55-200 µg per day, depending on your dietary intake and health goals.
Can I get enough selenium from Brazil nuts alone?
Brazil nuts are the richest natural source of selenium, with just 1-2 nuts potentially providing your daily needs. However, selenium content varies significantly between nuts depending on the soil where they were grown, so relying solely on Brazil nuts can result in inconsistent intake.
Is selenium helpful for thyroid conditions?
Research supports selenium supplementation for autoimmune thyroid conditions, particularly Hashimoto's thyroiditis, where it has been shown to reduce thyroid antibodies. If you have a thyroid condition, discuss selenium supplementation with your healthcare provider as part of your overall management plan.
Are there risks of taking too much selenium?
Yes, selenium has a relatively narrow range between adequacy and excess. Symptoms of excess selenium (selenosis) can include garlic breath, hair loss, and nail changes. Staying within recommended supplementation levels and the EFSA upper limit of 255 µg/day is important.
Is selenium safe during pregnancy?
Selenium is considered safe during pregnancy at recommended doses. Adequate selenium supports thyroid function and antioxidant protection for both mother and baby. Consult your healthcare provider for personalised guidance.
Research
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Selenium and male reproductive health. [Review]. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3571640/
Selenium in cancer prevention: evidence review. [Review]. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3277928/
Selenium supplementation in autoimmune thyroiditis. [Meta-analysis]. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5307254/
Selenium and thyroid function: comprehensive review. [Review]. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3723386/
Sustainably delivered and refilled, monthly.
Personalized Plan
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Pouches OnlyNo new tube each time -
Fully CompostableBreaks down completely
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All PaperNothing to sort
Glass Bottles
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Refill BagsFits into your day
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Less PackagingLighter every reorder
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Glass Built to LastReuse for years
Try it for 90 days completely risk-free.
Formulated without gluten, dairy, corn and common allergens.
Manufactured to the highest standards with GMP, ISO22000, HACCP.
Continuously tested and approved by Fødevarestyrelsen.
Questions?
We're here to help.
Selenium is an essential trace mineral that plays a supportive role in everyday health. It contributes to the normal functioning of the immune system and helps protect cells from oxidative stress. Selenium also supports normal thyroid function, maintains healthy hair and nails, and contributes to normal spermatogenesis. It works quietly in the background as part of your daily wellbeing.
If you are unsure, try our free online health assessment by clicking "Take Test Now" at the top of the page. It takes just a few minutes and gives personalised suggestions, no subscription needed.
Take it at any time of day with water, ideally with a meal for consistency.
Yes, selenium pairs well with most supplements. If you are unsure about the right combination, try our free health assessment by clicking "Take Test Now" at the top of the page.
You can take it with or without food. Taking it with a meal and water is a simple way to build it into your routine.
This product is not recommended during pregnancy or breastfeeding. Nutrient needs during these times are highly specific, so it’s best to use supplements formulated for pregnancy or to speak with your healthcare provider for guidance.
Yes, it is safe for long-term use when taken as directed. Always follow the recommended dose, as selenium should not be consumed in excess.
This product is generally well tolerated at recommended doses. Exceeding the recommended intake over time is not advised.
If you are taking medication or are under medical supervision, speak to your doctor before use to ensure it is safe for you.
Selenium is found naturally in foods such as Brazil nuts, fish, eggs, and whole grains. However, the amount in food can vary widely depending on soil quality and food sourcing. A supplement provides a consistent, measured amount each day, helping support your nutritional intake even when diet varies.
Selenium supports ongoing processes like thyroid function and immune defence. Consistent daily use over several weeks helps maintain optimal levels.
The daily dose is typically one capsule, so there is no need to split it. Just take it once a day.
Simply continue with your usual routine the next day. There is no need to double up.
This supplement is designed for adults and is not suitable for children. Older adults may benefit, but should consult a healthcare provider first.
Yes, this supplement contains Soy, as brown rice flour is grown in the same field as soybeans. It is also manufactured in a facility that handles other common allergens. If you have a soy allergy or are highly sensitive, please review this carefully before use.
Manufactured in the UK under strict GMP standards, then handled and packed in Denmark with full traceability. Each batch undergoes rigorous quality and safety checks.
Yes. The capsule shell is plant-based (HPMC), and all included ingredients are suitable for both vegetarians and vegans.
Every 30 days we prepare a fresh delivery of your personalized supplements. Your first order arrives in a reusable dispenser box, and every refill after that comes in a biodegradable pouch that slots straight into your dispenser. There's no lock-in, so you can pause, skip, or cancel anytime from your account.
Subscribers save 16% on every delivery, applied automatically. No setup fees, no hidden charges. The discount stays the same as long as your subscription is active.
Yes. You can pause, skip, or cancel anytime from your account dashboard with no minimum commitment and no cancellation fee. If you pause or skip, your next delivery simply waits until you're ready to resume.
Your payment method is charged 3 to 5 days before your next scheduled dispatch date, so your shipment arrives before your current supply runs out. You can view the exact date anytime by logging into your account.
Your first order includes the reusable dispenser box plus your personalized daily supplement pouches. Every refill after that comes in biodegradable pouches that slot straight into your existing dispenser, so you're only replacing what needs replacing.
Our free 3-minute health quiz asks about your body, lifestyle, diet, goals, and any health concerns. The algorithm then matches you to the nutrients your body is most likely to need, drawing on peer-reviewed research and EFSA-approved evidence. No guesswork, no one-size-fits-all.
Yes. You can retake the quiz anytime to refresh your recommendation, or add, swap, or remove individual supplements from your account dashboard. Your plan evolves with you.
Our supplements are formulated to EU safety standards and produced in certified facilities. The quiz screens for interactions with anything you're already taking and flags potential conflicts. For specific medical conditions or prescription drugs, we always recommend checking with your doctor before starting.
Orders are dispatched within 1 to 3 business days of payment. Delivery typically takes another 2 to 10 business days depending on your location and chosen carrier. Once your order ships, you'll receive a tracking link by email so you can follow it the whole way.
We currently ship to Denmark, Scandinavia, and select European countries. Available delivery areas are shown at checkout. If your country isn't listed, email support@persona-path.com and we'll see what's possible.
First-time customers are covered by our 30-day money-back guarantee. If you're not fully satisfied with your first purchase, email support@persona-path.com within 30 days and we'll refund you in full. You don't need to return the supplements, and refunds are processed to your original payment method within 5 business days of approval.
Yes. In addition to our 30-day guarantee, EU law gives you a 14-day right of withdrawal from the day you receive your order. Email support@persona-path.com within 14 days and we'll refund the full purchase price, including standard delivery, within 14 days of your request.
Email support@persona-path.com within 7 days with your order number and a photo of the issue. We'll arrange a free replacement or issue a full refund for the affected product. We cover all costs in these cases.
Yes. Your quiz answers are processed under GDPR with your explicit consent and used only to generate your personalized plan. We never sell your data or share it with advertising platforms. You can request deletion at any time. Full details in our privacy policy.
Our quiz screens for pregnancy, breastfeeding, and major health conditions, and the algorithm adjusts your recommendations accordingly. We're not a substitute for medical advice, so please check with your doctor before starting any new supplement if you're pregnant, breastfeeding, or managing a health condition.









