Collagen+

Vitamin E is a group of eight fat-soluble compounds, with alpha-tocopherol being the most biologically active form in humans. Unlike water-soluble antioxidants (like vitamin C), vitamin E specifically protects the fatty parts of cells, including cell membranes and lipoproteins, from oxidative damage.

Good dietary sources of vitamin E include nuts (particularly almonds and hazelnuts), seeds (especially sunflower seeds), vegetable oils, avocado, and leafy green vegetables. While severe deficiency is rare in developed countries, suboptimal levels are common, particularly among those with low-fat diets or conditions affecting fat absorption.

Research on vitamin E is nuanced. A 2014 meta-analysis (Abner et al., Cardiovascular Drugs & Therapy) found no effect of vitamin E supplementation (23-800 IU/day) on all-cause mortality in healthy people, which is reassuring from a safety perspective. The benefits of vitamin E are most clearly seen in specific contexts: inflammation, skin health, and hormonal support.

Vitamin E is a fat-soluble antioxidant that protects cell membranes from oxidative damage. It plays an important role in immune function, skin health, and cellular protection. As a key defender of the body's lipid structures, vitamin E works alongside vitamin C to provide comprehensive antioxidant coverage.

Vitamin C (ascorbic acid) is a water-soluble vitamin that humans cannot produce on their own, unlike most other mammals. This means we are entirely dependent on dietary intake or supplementation to meet our needs. Vitamin C is found in fruits and vegetables, with particularly high concentrations in citrus fruits, berries, peppers, broccoli, and leafy greens.

We chose acerola cherry as our vitamin C source because it is one of the richest natural sources of vitamin C, containing up to 50-100 times more vitamin C per weight than oranges. Beyond the vitamin C itself, acerola provides naturally occurring bioflavonoids, anthocyanins, and other plant compounds that may enhance absorption and provide additional antioxidant benefits.

Vitamin C is involved in a remarkably wide range of biological functions, from immune defence and collagen synthesis to iron absorption and neurotransmitter production. It is also one of the body's primary water-soluble antioxidants, protecting cells from damage caused by free radicals and environmental stressors.

Vitamin C is a powerful antioxidant essential for immune function, collagen formation, and the protection of cells from oxidative stress. We use vitamin C derived from acerola cherry, a whole-food source that provides naturally occurring bioflavonoids alongside the vitamin C, which may support better absorption compared to synthetic ascorbic acid.

Collagen is the most abundant protein in the body, making up about 30% of total protein content. There are several types of collagen, with Type I being the most prevalent, found in skin, bones, tendons, and connective tissue. Marine collagen, derived from fish skin and scales, is predominantly Type I collagen, which closely matches the collagen found in human skin.

The collagen we use is hydrolysed, meaning it has been broken down into smaller peptides (typically 2-5 kDa in size). These smaller peptides are well-absorbed and research confirms that they can reach skin tissue after oral ingestion, where they may stimulate the body's own collagen production.

It is important to share the research honestly. While many studies show positive effects on skin hydration and elasticity, a 2025 meta-analysis published in the American Journal of Medicine noted that studies without pharmaceutical industry funding showed no significant effect, and high-quality studies also showed no significant effect. We believe in transparency: collagen supplementation may support skin health, particularly hydration and elasticity, but the evidence is still evolving and we encourage realistic expectations.

Marine collagen is a type I collagen derived from fish, providing hydrolysed collagen peptides that are readily absorbed by the body. Collagen is the most abundant protein in the human body, forming the structural foundation of skin, bones, tendons, and connective tissue. From our mid-20s, natural collagen production declines by approximately 1% per year, making supplementation an increasingly popular choice for skin and joint health.

Seaweeds (marine algae) have been consumed as food and medicine for thousands of years across Asian and coastal European cultures. They are among the richest natural sources of iodine, along with trace minerals including selenium, zinc, and iron. As a whole-food ingredient, seaweed provides its nutrients in a naturally balanced matrix.

Seaweed is a natural, whole-food source of iodine, an essential trace mineral critical for thyroid function. Kelp and other seaweed varieties provide iodine in a bioavailable form alongside naturally occurring minerals and antioxidants. Iodine is essential for the production of thyroid hormones, which regulate metabolism, energy, and growth.

Hyaluronic acid is a glycosaminoglycan, a type of molecule found naturally in the skin, joints, and eyes. About 50% of the body's total HA is found in the skin, where it plays a crucial role in maintaining hydration, plumpness, and elasticity.

HA production declines significantly with age. By age 50, the body produces roughly half the HA it did in youth. This decline contributes to the dryness, fine lines, and loss of volume that characterise skin ageing. While HA is widely used topically in skincare, oral supplementation has gained attention for its ability to support skin hydration from within.

We use sodium hyaluronate, the salt form of hyaluronic acid, which has been shown to be well-absorbed orally. Research suggests that orally consumed HA can reach the skin and support hydration at the tissue level.

Hyaluronic acid (HA) is a naturally occurring molecule found throughout the body, with the highest concentrations in skin, eyes, and connective tissue. It has a remarkable ability to hold up to 1,000 times its weight in water, making it essential for skin hydration, joint lubrication, and tissue repair. Natural production declines with age, which contributes to visible signs of skin ageing.

Biotin, also known as vitamin B7 or vitamin H (from the German word "Haar" meaning hair), is a water-soluble vitamin that functions as a coenzyme in several important metabolic pathways. It is essential for the metabolism of fatty acids, amino acids, and glucose, making it a key player in how the body processes the food we eat.

Biotin is found in a wide variety of foods, including eggs (particularly the yolk), nuts, seeds, salmon, avocado, sweet potato, and whole grains. Biotin deficiency in the general population is rare, but certain factors can increase the risk: pregnancy, prolonged antibiotic use, excessive raw egg consumption (raw egg whites contain avidin, which binds biotin and prevents absorption), and smoking or alcohol use (Almohanna et al., 2019).

It is important to be transparent about what biotin can and cannot do. Research shows that biotin supplementation is most beneficial for those with an actual deficiency or specific conditions. For those with adequate biotin levels, additional supplementation may have limited visible effects on hair or skin.

Biotin (Vitamin B7) is a water-soluble B vitamin that supports the maintenance of normal hair, skin, and mucous membranes. It plays an important role in macronutrient metabolism, helping the body convert fats, carbohydrates, and proteins into energy. While biotin deficiency is relatively rare in the general population, certain groups may benefit from supplementation.